Meet OUR Team

Allen Texas Convention and Visitors Bureau has a world-class sales team, standing ready to assist in planning your perfect meeting or convention in Allen.

Meet the convention services team behind the scenes at Visit Allen!

Karen Cromwell Headshot

Karen Cromwell, Director

Karen has been the Director of Visit Allen since its inception. Karen helps to bring positive economic impact to the City of Allen, Texas with her extensive experience in hospitality, convention services and event planning. Karen’s passion is developing, promoting and implementing programs to market Allen as the premier destination of choice for meetings, conventions, leisure tourism, and trade shows.

kcromwell@visitallentexas.com
214.509.4671
Connect with Karen on 
LinkedIn

Liz Gurren - Visit Allen Team

Elizabeth Gurren, Sales Manager (Corporate/Association Groups)

Liz brings more than 20 years of industry experience in the hotel industry and with the Cincinnati Convention and Visitor's Bureau to Allen. She recently moved to the DFW area and is excited to contribute to the city's growth. 

elizabeth.gurren@visitallentexas.com   214.509.4668
Connect with Liz on 
LinkedIn

Kristen Ralston - Visit Allen Team

Kristen Ralston, Sales Manager 
(Sports & SMERF - Social, Military, Education, Religious, and Fraternal Groups)

Kristen is a 21-year veteran in the hospitality industry, with 17 of those years right here in Allen, TX. She comes to us having served as the General Manager at the Tru by Hilton here in Allen for the last 3 years, where she led their fantastic team in winning the Conrad Hilton Award in the first full year the hotel was open.

kristen.ralston@visitallentexas.com   
214.509.4669
Connect with Liz on 
LinkedIn

Service as exceptional as Allen itself. 


Recent industry surveys show that many planners are working longer hours with leaner staff. We're here to help ease your workload! 

Let us go the extra mile for you; we're ready to provide that extra step in service beyond what you'll find in other cities. 

  • Assistance with presentation materials for site committees, boards, etc. 
  • Direct connection to viable hotels, venues, spaces, and vendors saving you time 
  • Site inspections and off-site venue tours 
  • Marketing and attendance-building support 
  • Promotional materials, photos, videos, logos, and social media support
  • Visitor guides and related print materials  
  • Personalized welcome signage at the host venue 
  • Personalized welcome letter from Mayor or Visit Allen Executive Director