Allen Texas Convention and Visitors Bureau has a world-class sales team, standing ready to assist in planning your perfect meeting or convention in Allen.
Meet the convention services team behind the scenes at Visit Allen!
Karen Cromwell, Director
Karen has been the Director of Visit Allen since its inception. Karen helps to bring positive economic impact to the City of Allen, Texas with her extensive experience in hospitality, convention services and event planning. Karen’s passion is developing, promoting and implementing programs to market Allen as the premier destination of choice for meetings, conventions, leisure tourism, and trade shows.
Elizabeth Gurren, Sales Manager (Corporate/Association Groups)
Liz brings more than 20 years of industry experience in the hotel industry and with the Cincinnati Convention and Visitor's Bureau to Allen. She recently moved to the DFW area and is excited to contribute to the city's growth.
Kristen Ralston, Sales Manager (Sports & SMERF - Social, Military, Education, Religious, and Fraternal Groups)
Kristen is a 21-year veteran in the hospitality industry, with 17 of those years right here in Allen, TX. She comes to us having served as the General Manager at the Tru by Hilton here in Allen for the last 3 years, where she led their fantastic team in winning the Conrad Hilton Award in the first full year the hotel was open.