Meet OUR Team

Allen Texas Convention and Visitors Bureau has a world-class sales team, standing ready to assist in planning your perfect meeting or convention in Allen.

Meet the convention services team behind the scenes at Visit Allen!

Karen Cromwell, Director

Karen has been the Director of Visit Allen since its inception. Karen helps to bring positive economic impact to the City of Allen, Texas with her extensive experience in hospitality, convention services and event planning. Karen’s passion is developing, promoting and implementing programs to market Allen as the premier destination of choice for meetings, conventions, leisure tourism, and trade shows.

kcromwell@visitallentexas.com • 214.509.4671 

Karen Cromwell Headshot

Brenda Rausch, Sales Manager

Brenda joined Visit Allen with 20 years of wide-ranging experience in hospitality. She enjoys working closely with clients to understand the dynamics of their sporting event, conference or retreat. Brenda has held a variety of roles in sales, account management and client services with companies such as Hilton Hotels, IHG, American Airlines, Marriott Hotels and Southwest Airlines.

brausch@visitallentexas.com • 214.509.4668

Brenda Headshot

As local experts with extensive in-market relationships, the professionals at the Allen Convention & Visitors Bureau are the best first point of contact to help planners find the right fit for any event.


To save you time and effort, we offer the following completely complimentary services:

  • A formal bid packet and assistance with a bid presentation to your board of directors, site committee or general membership
  • Site inspections so you and your planning committee can personally tour the hotels, restaurants, venues and attractions that are best suited to your needs
  • Convention bags to keep meeting materials and goodies together
  • Personalized welcome signage at your host hotel(s)
  • A marketing shell/attendance builder to help promote your convention
  • Visitor guides and related brochures for meeting attendees before they arrive
  • A booth at this year’s event to promote the location of your next convention
  • Provide publicity materials like logos, photos, our destination video, e-postcards or social media support
  • Provide a personalized welcome letter from either the Mayor of Allen or the Allen CVB Director