Meet OUR Team

Allen Texas Convention and Visitors Bureau has a world-class sales team, standing ready to assist in planning your perfect meeting or convention in Allen.

Meet the convention services team behind the scenes at Visit Allen!

Karen Cromwell, Director

Karen has been the Director of Visit Allen since its inception. Karen helps to bring positive economic impact to the City of Allen, Texas with her extensive experience in hospitality, convention services and event planning. Karen’s passion is developing, promoting and implementing programs to market Allen as the premier destination of choice for meetings, conventions, leisure tourism, and trade shows.

kcromwell@visitallentexas.com • 214.509.4671
Connect with Karen on LinkedIn

Karen Cromwell Headshot

Kenya Cruz, Sales Manager

Kenya joined the Visit Allen team with 20+ years of experience with customer relations, marketing, event planning, and hotel operations management. She is a proud veteran who served our country as a human resources and intelligence specialist in the US Army's  4th Infantry Division. Already familiar with the City of Allen community, she is passionate about working with the association and corporate clients to showcase the Allen charm.

kenya.cruz@visitallentexas.com • 214.514.9309
Connect with Kenya on LinkedIn

Kenya Cruz_headshot

As local experts with extensive in-market relationships, the professionals at the Allen Convention & Visitors Bureau are the best first point of contact to help planners find the right fit for any event.


To save you time and effort, we offer the following completely complimentary services:

  • A formal bid packet and assistance with a bid presentation to your board of directors, site committee or general membership
  • Site inspections so you and your planning committee can personally tour the hotels, restaurants, venues and attractions that are best suited to your needs
  • Convention bags to keep meeting materials and goodies together
  • Personalized welcome signage at your host hotel(s)
  • A marketing shell/attendance builder to help promote your convention
  • Visitor guides and related brochures for meeting attendees before they arrive
  • A booth at this year’s event to promote the location of your next convention
  • Provide publicity materials like logos, photos, our destination video, e-postcards or social media support
  • Provide a personalized welcome letter from either the Mayor of Allen or the Allen CVB Director