New & Coming Soon

Allen is always booming with new and exciting places to eat, drink, shop and play! We've got the ultimate sneak peak into what's new and coming so you don't miss a beat!
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Mutts Canine Cantina Allen TX

MUTTS Canine Cantina

Watters Creek at Montgomery Farm

Casual eats & craft beers served concession-style on a dog-friendly patio, plus an off-leash park.

Fatburger and Buffalo Allen TX

Fat Burger & Buffalo's Express

Allen Premium Outlets

California-based fast-food chain with juicy, made-to-order signature burgers, delicious shakes, and world-famous, never frozen chicken wings. 

Hawaiian Bros Allen

Hawaiian Bros

Allen Premium Outlets

Serving sweet island vibes such as traditional Hawaiian plate lunches, sides, and tropical soft serves. Hawaiian Bros offers both indoor dining and drive-thru service. 


See's Candies - Watters Creek, Allen, TX

See's Candies Holiday Pop Up Shop
Watters Creek at Montgomery Farm

See's Candies Holiday Pop-up Shop features delicious candies made with the finest ingredients, perfect for holiday gifts, parties, and a sweet-treat outing during the holidays in Watters Creek.

CRVS Allen TX - Now Open at Watters Creek

CRVS Boutique

Watters Creek at Montgomery Farm

CRVS Boutique strives for every woman to be empowered by bridging the gap between fashion and function with the highest quality leggings and everyday apparel.

Balsam Hill at Allen Premium- Visit Allen Texas

Balsam Hill Outlet
Allen Premium Outlets

Take a tour of the newly opened Balsam Hill Outlet store at Allen, Texas! Come shop and get an up-close look at our most popular Christmas trees, wreaths, garlands, and seasonal décor!

Dainty Hooligan Allen TX

Dainty Hooligan

Watters Creek at Montgomery Farm

Dainty Hooligan is a women's fashion and clothing boutique carrying the hottest trends and unique fashion finds at unbeatable prices.

Macys Backstage

Macy's Backstage

The Village at Allen

Macy's Backstage is a 19,400 sqft. store, and the first freestanding Backstage store in Dallas-Fort Worth. The new Macy's concept offers a selection of off-price luxury items from men's and women’s clothing and accessories to toys and homeware.

Urban Hype - Allen Premium Outlets - Visit Allen Texas

Urban Hype

Allen Premium Outlets

Based in the heart of the DFW area, Urban Hype is DFW’s premier streetwear clothing store. Enjoy a trendy shopping experience with a huge selection of T-Shirts, Jeans, Accessories, & more.



Sweet Tooth Hotel

Watters Creek at Montgomery Farm

Located across from White House Black Market, Sweet Tooth Rewind is one of the newest additions at Watters Creek at Montgomery Farm and is nothing short of mesmerizing. This throwback-inspired exhibit is the perfect spot for those Insta-worthy shots while admiring the incredible art displayed.




Sugarbacon Proper Kitchen

Watters Creek at Montgomery Farm

Sugarbacon is a unique dining experience offering a chef-driven menu focused on American eats with a southern flair, plus cocktails, beer, and wine in a casual atmosphere.

Beaubeauxs Bourbon & Biscuits Coming Soon to Allen, TX

BeauBeaux's Bourbon & Biscuits

Watters Creek at Montgomery Farm

Family restaurant and bar specializing in two things — a biscuit-centric menu and a large selection of bourbon. Opening this Fall in the former Firewater Grill spot in Watters Creek.

Joy's Macaroons, Watters Creek, Allen, TX

Joy Macarons

Watters Creek at Montgomery Farm

Joy Macarons is a DFW-based bakery specializing in French Macarons and ice cream.


The Farm and The Hub Coming Soon to Allen

THE FARM & The Hub

Southeast corner of Sam Rayburn Tollway and Alma Drive - TBD

135-acre mixed-use development that will include dining, retail, parks, trails, and a lake. The Hub is 2.67-acres of covered lawn space surrounded by dining in the center of THE FARM. Enjoy live music, televised sports, and movies on the big screen. 


SweatHouz Watters Creek


Watters Creek at Montgomery Farm

SweatHouz is an elevated infrared sauna experience designed to give you 7x more benefits than a traditional sauna at a lower temperature. You'll be able to enjoy a one-hour getaway in a private sauna where you will experience physical, mental, and cosmetic health benefits.