New & Coming Soon

Allen is always booming with new and exciting places to eat, drink, shop and play! We've got the ultimate sneak peak into what's new and coming so you don't miss a beat!
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Fatburger and Buffalo Allen TX

Fat Burger & Buffalo's Express

Allen Premium Outlets

California-based fast-food chain with juicy, made-to-order signature burgers, delicious shakes, and world-famous, never frozen chicken wings. 

Texas Canyon Kitchen

Canyon Texas Kitchen

Marriott Dallas Allen Hotel & Watters Creek Convention Center

New restaurant inside Marriott Dallas Allen Hotel. Canyon Texas Kitchen offers a distinct fusion of Texas dishes with a contemporary twist for breakfast, open 7 days a week.


Balsam Hill at Allen Premium- Visit Allen Texas

Balsam Hill Outlet
Allen Premium Outlets

Take a tour of the newly opened Balsam Hill Outlet store at Allen, Texas! Come shop and get an up-close look at our most popular Christmas trees, wreaths, garlands, and seasonal décor!

Dainty Hooligan Allen TX

Dainty Hooligan

Watters Creek at Montgomery Farm

Dainty Hooligan is a women's fashion and clothing boutique carrying the hottest trends and unique fashion finds at unbeatable prices.

Hugo Boss

Hugo Boss

Allen Premium Outlets

HUGO BOSS is one of the leading international fashion and lifestyle Groups that offers a versatile range of products in menswear, womenswear, kidswear, eyewear, watches, and fragrances.

Macys Backstage

Macy's Backstage

The Village at Allen

Macy's Backstage is a 19,400 sqft. store, and the first freestanding Backstage store in Dallas-Fort Worth. The new Macy's concept offers a selection of off-price luxury items from men's and women’s clothing and accessories to toys and homeware.




Sugarbacon Proper Kitchen

Watters Creek at Montgomery Farm - Fall 2021

Sugarbacon is a unique dining experience offering a chef-driven menu focused on American eats with a southern flair, plus cocktails, beer, and wine in a casual atmosphere.

Mutts Canine Cantina Allen TX

MUTTS Canine Cantina

Watters Creek at Montgomery Farm - October 13, 2021

Casual eats & craft beers served concession-style on a dog-friendly patio, plus an off-leash park.

Beaubeauxs Bourbon & Biscuits Coming Soon to Allen, TX

BeauBeaux's Bourbon & Biscuits

Watters Creek at Montgomery Farm - October 2021

Family restaurant and bar specializing in two things — a biscuit-centric menu and a large selection of bourbon. Opening this Fall in the former Firewater Grill spot in Watters Creek.


CRVS Allen TX - Coming Soon


Watters Creek at Montgomery Farm

Curves N Combatboots strives for every woman to Be Empowered by bridging the gap between fashion and function with the highest quality leggings and apparel.

Urban Hype - Allen Premium Outlets - Visit Allen Texas

Urban Hype

Allen Premium Outlets

Based in the heart of the DFW area, Urban Hype is DFW’s premier streetwear clothing store. Enjoy a trendy shopping experience with a huge selection of T-Shirts, Jeans, Accessories, & more.

The Farm and The Hub Coming Soon to Allen

THE FARM & The Hub

Southeast corner of Sam Rayburn Tollway and Alma Drive - TBD

135-acre mixed-use development that will include dining, retail, parks, trails, and a lake. The Hub is 2.67-acres of covered lawn space surrounded by dining in the center of THE FARM. Enjoy live music, televised sports, and movies on the big screen.