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Oct 12

The Trick of the Trade(show)

Posted on October 12, 2016 at 10:05 AM by Cambria Jones

IMG_8042When it comes to sharing information about all the best, we always send our best. Sales Manager, Toni Hopkins represents Allen Convention and Visitors Bureau at tradeshows throughout the year. She may be an especially familiar face if you’ve attended the Connect Marketplace or Small Market Meetings Conferences. We sat down with Toni to get the inside scoop on tradeshows.

How do you select who you meet with at tradeshows?

I spend a good amount of time carefully reading through meeting planner profiles to select those that would be the best fit for our destination. Meeting planners also have the opportunity to read my supplier profile and request a meeting with me.  In my profile, I provide details about Allen’s hotels, attractions and amenities.  Once everyone has made their selections, our appointments are set by a computer-generated system.


What happens once you arrive to the tradeshow?

Once I arrive at the tradeshow, its show time. I have six minutes with each meeting planner. During that time, I have the opportunity to give a presentation on everything Allen has to offer. We also take time to discuss any upcoming meetings the planners have that need placement.

What is your favorite part about attending tradeshows?

My favorite part is that I have the opportunity to showcase Allen’s many great amenities.  We have the pleasure of working in this great destination every day. So, it’s very exciting to be able to share information with those who have never been here. I am able to give them a preview of the way we roll out the red carpet for meetings and conventions when they come to Allen.

If you’re planning an event for a large group or small group, looking for a venue that’s traditional or over-the-top, Toni will be sure you’re taken care of.  We know you can’t always make it to us. But we have other ways to be sure we get face-time with you. Look out for Toni at the next tradeshow or contact us for a virtual video meeting and tour. We can’t wait to show you all the best!