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Dec 05

Experience the Magic of the Holidays in Allen!

Posted on December 5, 2020 at 10:11 AM by Mikalah Richardson

Holiday Magic in Allen

It’s the most wonderful time of the year to set new traditions and give the gift of memories. Experience some of our most unique Allen attractions and events, with something special for everyone in the family!

Sweet Tooth Motel

Hit the Sweet Spot

Indulge in the Sweet Tooth Motel, an interactive pop-up museum full of vibrant installations that make for the perfect Instagram-worthy backdrop. Located at Watters Creek at Montgomery Farm, this vintage, pink roadside motel will welcome you and a group of four inside the mini bakery and winter wonderland for 30 minutes of a safe and socially distanced treat all month long.


movie nights

Family Movie Night

Movie nights just got a whole lot more fun with The Village at Allen’s drive-in movie series. Grab burgers or brisket nachos from Kelly’s at The Village Craft Tavern or fajita quesadillas from Uncle Julio’s, then get comfy and cozy in your car behind Havertys to tune in to the magic and wonder of the drive-in family movie night. Start the series off with “The Polar Express ” on December 5th, followed by “A Christmas Story” on December 12th and “Elf” on the December 18th!



Hallmark-esque Shopping

You’ll feel like you’re strolling through a Hallmark town when you visit Watters Creek at Montgomery Farm during the holidays. This outdoor shopping center has everything you need to truly get into the spirit. Stroll over 60 name-brand stores, specialty boutiques, and “small-town” restaurants under the twinkling lights. Stop for a coffee break on the patio of Allen's original Hallmark-esque coffee shop, Frogg Coffee Bar & Creperiewhile listening to the jazzy sounds of live music and overlooking the Village Green and Christmas tree. The only thing that could make this experience better is snow. But, it’s Texas. We’ll just have to cross our fingers on that one.



Fun Fore the Holidays

Brush off old skills or escape the in-laws (you’re welcome) when you tee up at The Courses at Watters Creek. Its three courses and 33 holes appeal to golfers of any skill level and length of play. Or, explore the beauty of The Golf Club at Twin Creeks, an Arnold Palmer Signature Course with scenic views. For a less traditional take on the sport, take your swing to Topgolf, where nightlife entertainment meets friendly competition.



Holiday Escape

Check-out of the holiday frenzy by checking in to a weekend of R&R at one of our premium hotels. Book a weekend at the Hampton Inn and Suites – Dallas Allen for 15% off and enjoy the convenience of shopping at Allen Premium Outlets, located right in your “backyard.” Ladies, Tru by Hilton Allen Dallas is the gift that keeps on giving. In addition to the quaint, vibrant rooms, trendy lounge, and four shopping centers, all within a 10-minute drive, Tru by Hilton has the perfect package that allows you to escape the holiday chaos. Stay for a minimum of 2 nights to book the Pecan, Merlot, Shopping (PMS) package for a girl’s weekend full of fun (and wine).



It’s All Fun and Games

Hockey lovers, the Allen Americans are back with their lineup of home games at Allen Event Center. Get ready for opening weekend on December 18th, and grab your seat to cheer on R-E-D! If you’re not able to come, no worries. Purchase a cutout of yourself or a loyal fan as a gift so you can attend the games in spirit all season long!

As we inch closer to the new year, we’re also inching closer to the Dallas Sidekicks season. Start 2021 off with a beer and hot dog as you watch our Dallas Sidekicks take the field and demonstrate what arena soccer legend is all about.



Sleigh the Day

During holiday chaos, it’s important to make time for you! Indulge in a self-care day at Merum Face Bar at Watters Creek at Montgomery Farm. Rent a cabana for yourself or a small group and find your blissful glow after a tranquil facial. Or, indulge in a glass (or two) of red or white wine while you relax in a massage chair and enjoy a mani/Pedi at Luxe Nail Salon.


Making Spirits Bright

Get the gang together for an intimate gathering that includes fun, hands-on experiences. Join a master at work in the Soap Makery at Buff City Soap at Allen Premium Outlets, where they hand make all their products. When you book a class or party, you can make customizable bars of soap and bath bombs - the perfect stocking stuffers! For self-proclaimed chefs or little cooks in the family, Flour Power Kids Cooking Studio is coming soon this December. Book a private class just for you and your group and learn how to cook homemade noodles, roll sushi, stuff dumplings, and bake cookies from scratch that you can show off at your next holiday dinner.



Pin Down a New Tradition

Treat the family to a new tradition at PINSTACK, featuring luxury VIP bowling lanes, a high-ropes course, a laser maze, and more. After hours of laser tag and rock climbing, you’re sure to build up an appetite. Order the WTF platter off their new menu, piled high with wings, tenders, and cheese fries, all topped with a large stack of onion rings. Pair it with Jingle Juice or a glass of bubbly if you’re here to bring in the new year! But, if you want to celebrate like a local, you’ll love the old-school vibes during cosmic bowl at JB’s Allen Bowl.



Tis the Season for a new Adventure

Want to escape reality for a bit? (It’s 2020. We don’t blame you.) Go put the headset on and grab two controllers that instantly become weapons to fight off zombies or swords slicing fruit falling from the sky. Young gamers and gaming enthusiasts will love exploring over 50 virtual worlds and games at Imaginations VR. Or, speeding through Road America in the only I-Racing experience in Allen at VR Trip Dallas at Watters Creek at Montgomery Farm.



Tours with a Twist

Cocktail lovers, we’ve got a not so average tour perfect for you and a small group of friends. And we don’t mean a history tour (although we’ve got that too). Get an Uber and start your journey off at The Brass Tap – Craft Beer Bar. With over 100 beers to try, you’re sure to find that special hop. If signature martinis, juicy burgers, and cozy patios are more your jam, Bar Louie at The Village at Allen is the place to be. Warm-up by the outdoor fire pits while you indulge in the new Espress Yourself martini made with cold brew vodka and Godiva chocolate whipped cream. It’s just the fuel up you need for the last stop, a new craft bar serving Allen with a cocktail experience like no other. Peppersmash – A Craft Bar Kitchen has combined an upscale bar experience with sophisticated restaurant cuisine and artsy cocktails that are just as yummy as they are photo-worthy. Order an Autumn Sweater with barrel-aged whiskey and holiday spices to get into the season while you listen to live music coming from their outdoor stage on the weekends.

Insider Tip: Add Cru Food and Wine Bar at Watters Creek at Montgomery Farm to your cocktail crawl for New Year’s Eve and bring in 2021 with upscale cuisine and an exclusive wine tasting with options from around the world.


While you’re visiting Allen with the family, a sweet treats tour is more your speed, and we’ve got just what you need! The first stop doesn’t need an introduction. We’ll let the cookies do all the talking at Crumbl Cookies where they offer a rotating lineup of specialty cookies every week. Visit weekly to get a taste of every flavor or stick with the classics like Milk Chocolate Chip and Chilled Sugar. Allen is home to the best cupcakes around at Bliss Cupcakes and Confections. We only have one word for you. Snickerdoodle. The final destination is a local favorite for a classic snack. When you step inside Sassy Popcorn, an old school candy shop, you’re not coming out without a giant bag of Salted Caramel popcorn. Some say the big bag is great for sharing, but we say the big bag is more for YOU!