Where do you hold a high-energy, weekend-long event for more than 6,500 people? And, what if this event is an over-the-top theatrical production including huge backdrops and an energy that’s more rock concert than convention? If you’re World Ventures, a popular vacation and entertainment club, you look no further than Allen, Texas.
On October 25-27, more than 6,500 enthusiastic World Ventures representatives packed Allen Event Center for a motivational conference. During this event, attendees received stimulating presentations in the form of short performances complete with theatrical lighting and stage settings.
Rock Star Treatment
The staff at Allen Event Center literally rolled out the red carpet for this group and put on their best rock-star performance for this crowd. Putting on a full-scale production of this size is quite a feat. It requires a lot of space with every inch of Allen Event Center being utilized. All four locker rooms and two star dressing rooms were used by the performers for their grand costume changes and the back of house loading area and rear parking lot transformed into a staging area for the over-sized backdrops that graced the stage.
With a full operations crew complete with heavy equipment and lifts, the World Ventures rock stars didn’t even need roadies. Allen Event Center crews helped with set up and tear down as well as the audiovisual display that was so integral to this production. The building’s wide concourse turned into a booth-filled market where attendees could purchase event shirts, caps and related gear.
Rocking the Night Away
Like any famous rock star, our World Ventures celebs like a good party. Good thing the staff at The Courtyard by Marriott are great hosts. After a full weekend of motivational sessions, hundreds of revelers headed next door and filled the ballroom at the Courtyard in their Halloween-best to end the weekend with a bang.
For more information on planning your next meeting or convention in Allen, contact Kenya Cruz.