What's New in Allen?

Allen is constantly buzzing with a vibrant array of new and thrilling dining, shopping, and entertainment options! Get an exclusive glimpse into what’s on the horizon, so don’t miss out on any of the excitement!

Attractions

High 5

High 5 Allen will feature 24 bowling lanes, 2-story laser tag, axe throwing, escape rooms, and a resort-style mini golf course. Enjoy craft food, drinks, bars, and event spaces for the ultimate experience.

Exterior rendering of High 5 entertainment venue featuring modern architecture and a bowling logo.

Katy Trail Ice House "Ranch"

Katy Trail Ice House is bringing its biggest location to Allen. Dubbed ‘Katy Trail Ice House Ranch,’ it’ll sprawl across more land, feature triple the barbecue smokers, and keep the same beloved menu. 

A red and white Katy Trail Ice House sign hanging over a crowded outdoor patio with people sitting.

Chicken N Pickle

Chicken N Pickle is now open at The Farm, bringing pickleball, yard games, and a chef-driven restaurant to Allen’s 135-acre mixed-use destination. It joins The HUB and soon High 5 in making The Farm a go-to entertainment spot.

Architectural rendering of a Chicken N Pickle facility with outdoor courts and a green lawn area.

Dining

First Watch

First Watch at The Village at Allen serves up seasonal specialties and classic breakfast favorites, perfect for brunch with friends or a big family meal.

A First Watch breakfast bowl with potatoes, eggs, and hollandaise sauce, topped with black seeds.

Paris Baguette

Paris Baguette is a French-style bakery and coffee shop serving up fresh baked goods, sandwiches, salads and Lavazza coffee to suit every palette.

Two hands holding iced coffee drinks with Paris Baguette logos inside a bakery with display cases.

Bread Winners Café & Bakery

Bread Winners Café & Bakery at Watters Creek Village serves up indulgences like Warm Cinnamon Rolls, Caramel Pecan Rolls, Rosé & Raspberry Sorbet Mimosas, plus savory favorites like the Breakfast Club and Brunch Tots.

Syrup being poured over French toast topped with a scoop of butter and fresh sliced strawberries.

Vaqueros Texas Bar-B-Q

Vaqueros Texas Bar-B-Q at Watters Creek Village serves up family-inspired favorites from James Beard–nominated Chef Trey Sánchez, honoring recipes from his father’s barbecue restaurant.

A spread of Vaqueros Texas Bar-B-Q featuring sliced brisket, ribs, sides, and toasted bread slices.

Shopping

The Village at Allen

The Village at Allen is growing with new arrivals, including Homesense for stylish home finds and Game Nerdz for all things tabletop. Outdoor enthusiasts will love Sierra, which brings outdoor décor and gear now open!

Modern living room furniture at HomeSense featuring a tan leather sofa, black table, and blue art.

Watters Creek Village

Watters Creek Village has welcomed Barnes & Noble, bringing a refreshed bookstore and café experience to the heart of the center. Visitors can also enjoy The Tox, Color Me Mine, Lucy’s Yard, Pure Green, and Louis G., each adding something new to explore, with Tutto Gustoso coming soon.

A bright Barnes & Noble interior with a large floral centerpiece on a circular table of books.

Allen Premium Outlets

Shoppers at Allen Premium Outlets can now visit Sephora, plus earlier additions like Chubbies, Vera Bradley, Earthbound Trading Company, Hey Dude, Greg Norman, Baseballism, Chuck E. Cheese, and Ked’s Ice Cream, Waffles & Crepes.

Shoppers walking outside Torchy’s Tacos and other stores at an Allen, Texas shopping center.

HOTELS

Staybridge Suites

Staybridge Suites Allen puts you close to the action! just minutes from Allen Premium Outlets and right across the highway from Bass Pro Shops. Guests enjoy spacious, apartment-style suites with full kitchens, plus a complimentary hot breakfast each morning.

Staybridge Suites hotel exterior in Allen, Texas with modern facade and entrance canopy

Home2 Suites

Home2 Suites by Hilton is bringing modern, pet-friendly stays to The Farm with stylish suites, free breakfast, and easy access to shopping, dining, and entertainment.

Aerial rendering of The Farm mixed-use development in Allen, Texas with offices, green spaces, and roads.

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