What's New in Allen?

Allen is constantly buzzing with a vibrant array of new and thrilling dining, shopping, and entertainment options! Get an exclusive glimpse into what’s on the horizon, so don’t miss out on any of the excitement!

Attractions

High 5

High 5 Allen will feature 24 bowling lanes, 2-story laser tag, axe throwing, escape rooms, and a resort-style mini golf course. Enjoy craft food, drinks, bars, and event spaces for the ultimate experience.

Katy Trail Ice House "Ranch"

Katy Trail Ice House is bringing its biggest location to Allen. Dubbed ‘Katy Trail Ice House Ranch,’ it’ll sprawl across more land, feature triple the barbecue smokers, and keep the same beloved menu. 

Chicken N Pickle

Chicken N Pickle is now open at The Farm, bringing pickleball, yard games, and a chef-driven restaurant to Allen’s 135-acre mixed-use destination. It joins The HUB and soon High 5 in making The Farm a go-to entertainment spot.

Dining

First Watch

First Watch at The Village at Allen serves up seasonal specialties and classic breakfast favorites, perfect for brunch with friends or a big family meal.

Paris Baguette

Paris Baguette is a French-style bakery and coffee shop serving up fresh baked goods, sandwiches, salads and Lavazza coffee to suit every palette.

Bread Winners Café & Bakery

Bread Winners Café & Bakery at Watters Creek Village serves up indulgences like Warm Cinnamon Rolls, Caramel Pecan Rolls, Rosé & Raspberry Sorbet Mimosas, plus savory favorites like the Breakfast Club and Brunch Tots.

Vaqueros Texas Bar-B-Q

Vaqueros Texas Bar-B-Q at Watters Creek Village serves up family-inspired favorites from James Beard–nominated Chef Trey Sánchez, honoring recipes from his father’s barbecue restaurant.

Shopping

The Village at Allen

The Village at Allen is growing with new arrivals, including Homesense for stylish home finds and Game Nerdz for all things tabletop. Outdoor enthusiasts will love Sierra, which brings outdoor décor and gear now open!

Watters Creek Village

Watters Creek Village has welcomed Barnes & Noble, bringing a refreshed bookstore and café experience to the heart of the center. Visitors can also enjoy The Tox, Color Me Mine, Lucy’s Yard, Pure Green, and Louis G., each adding something new to explore, with Tutto Gustoso coming soon.

Allen Premium Outlets

Shoppers at Allen Premium Outlets can now visit Sephora, plus earlier additions like Chubbies, Vera Bradley, Earthbound Trading Company, Hey Dude, Greg Norman, Baseballism, Chuck E. Cheese, and Ked’s Ice Cream, Waffles & Crepes.

HOTELS

Staybridge Suites

Staybridge Suites Allen puts you close to the action! just minutes from Allen Premium Outlets and right across the highway from Bass Pro Shops. Guests enjoy spacious, apartment-style suites with full kitchens, plus a complimentary hot breakfast each morning.

Home2 Suites

Home2 Suites by Hilton is bringing modern, pet-friendly stays to The Farm with stylish suites, free breakfast, and easy access to shopping, dining, and entertainment.

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